A bright future with seaweed
Zeewaar needed an identity that reflects the strong potential of their product; seaweed. The logo represents the transparency within the production process. It shows the ropes from wich the seaweed grows into a product that is capable of improving our health and our environment. The idea of ropes as structural elements also return in the different stationary products. It is as if the typography is anchored to these elements.
A presentation was made to support the company's founders when giving conferences. Infographics and typographic elements are used to convey the message.